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Amp Shop Opening

In October of 1973, DISCO TECH opened its doors on Milwaukee's East Side.  It was my first foray into self employment.

Window

I was repairing guitars and guitar amps for friends and bandmates when I decided to set up a storefront repair shop.

Workbench

The community had lots of musicians, but no music store, so DISCO TECH also hawked guitar strings, parts, and accessories at DISCOunt prices.

Stuff

We also sold instruments and gear for our customers on consignment.

Gear

Here we are on Milwaukee Wisconsin's Lower East Side, on Farwell Avenue at Ogden Street.

Sign

That's two blocks from Lake Michigan's western shore, 80 miles north of Chicago.

Location
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Amp Shop Opening
The First Keyboard
Factory Okay
Keyboard Mania
Rehearsal Room
To The Mall
The Lower Level
The Mezzanine

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