Absolutely. Experiments show that "Aha!" solutions are correct more often than
those achieved deliberately. In one experiment they were
correct 94% of the time compared with 78% for analytical
This outcome may result from the way the brain generates insight.
Because such processing occurs largely outside a person's awareness, it
is all or nothing—a fully formed answer either comes to mind or it
EEG and functional MRI scans reveal that just before insight takes
place the occipital cortex, which is responsible for visual processing,
momentarily shuts down, or 'blinks', so that ideas can 'bubble into
consciousness'. As a result, insights are less likely to be
Analytical thinking, in contrast, happens consciously and is therefore
more subject to rushing and lapses in reasoning.
Jacobson, Roni. "Is Eureka Right?" Scientific American May